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5 Marketing Trends + Strategies To Define Success in 2022!

The Marketing landscape has been forever changed since the COVID-19 pandemic. Businesses are having to re-evaluate what once worked may not work today.

How do businesses develop a hybrid marketing plan for 2022 that allows their customers to connect both online and offline while building and growing a BOLD brand?

1. Define your customer: Creating a customer persona and identifying where those customers are, allows businesses to be more strategic when spending their marketing dollars and their resources. You have to meet your customers where they are.

Understanding your customers' demographics will allow you to access what marketing channels and digital platforms will be most effective.

Start with the WHY? Why would your customers need your products or services and what problem would it solve for them? This will help gauge your prospective customers and evaluate your current customer base to upsale. Don’t overlook your current customers.

2. Create a Plan: When looking at the complete journey of the customer, they usually have already interacted with your brand online or through social media. It’s important to make sure your brand has a consistent message and all contact information is correct across all platforms and touchpoints and the only way to do that is to have a plan in place.

Planning is key to having a successful marketing strategy. Creati