The Year of Saying YES to a BOLDER Brand!
“Thoughtful and consistent messaging is ones of the best investments you can make in your brand,” according to Forbes.com. “As a startup, 90% of your success is going to fall on the shoulders of your marketing,” according to Forbes.com. Now who will create all of this new and fresh marketing? More specifically, who will follow-up with your intended audience? Let the team at Red Door Marketing Agency be your answer. Effective marketing and consistent branding require a long-term strategy that can effectively communicate your message, products and services to your audience. Your brand is your first impression. From your logo and website to social media content, online advertisements, and more, the elements of your brand leave a lasting impression on consumers and other competitors. Another key factor in having a strong marketing plan is incorporating public relations into your marketing strategies. Public relations embodies various traditional advertising techniques, such as writing press releases, distributing news via local media outlets, billboard ads, and feature stories. All of these components help amplify your message to a variety of people. According to Forbes.com, “almost 40 percent of social media users are following their favorite brands on social media.” “For small businesses, investment in social media and video is specifically imperative — 46% of consumers watch more video ads on social media than on TV and 73% of consumers have been impacted by a brand's social media presence when making a purchase decision.” According to Business Insider, nearly 20% of total time spent online in the US across both desktop and mobile devices is on social platforms. “In 2019 it is estimated that there will be around 2.77 billion social network users around the globe,” according to Forbes.com