Poppy's
Blowout Bar
Poppy Blowout Bar is a locally owned blowout salon that offers a convenient affordable styling experience for the everyday babe.
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2022-2023
Services
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Website Design
Social Media Campaign
SEO Optimization
The Challenge
Poppy's needed website to attract potential customers, showcase services, and make it easy for clients to book appointments.
The brand also needed the website to reflect their brand and overall aesthetic.
Our Solution
Identifying the target audience for the website.
In this case, the target audience is mainly women who are interested in hair styling services, particularly blowouts.
We considered their age range, interests, and other factors that may influence their decision to choose this salon.
Brand Strategy
Once we understood the client's brand and target audience, we developed a layout for the website that is user-friendly and visually appealing.
We prioritized the services offered by the salon, making it easy for potential clients to find the information they need to make a decision.
We also included customer testimonials and reviews to showcase the salon's reputation and expertise.
Web Design
One of the key goals of the website is to make it easy for clients to book appointments.
Navigation and layout were a prime focus to make sure a user can complete their goal efficiently.
To ensure the website is easily discoverable, we optimized it for search engines to ensure it can be discovered on any search engine.
This includes using relevant keywords throughout the website, creating a sitemap, and ensuring the website is mobile-friendly.
