"AW-820509520": { "groups": "default" }
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Home Design Center kitchen remodel in Foley, AL

Home Design Center

A family-owned business that specializes in selling high-quality home design products and services.

2022-2023

Services:

Web Design

Collateral Marketing Campaign

Social Media Campaign

SEO Optimization

The Challenge

Create a consistent and upscale brand image to reflect high-quality products and services.

Our Solution

Identified what sets them apart from their competitors and use this as their unique selling proposition.

 

By highlighting its unique value proposition, the design center can differentiate itself from its competitors and attract more customers.

Brand Strategy

To position their brand content successfully, We created a cohesive brand identity that communicated the center's unique value proposition and that resonated with the target audience.

 

This was achieved by developing a consistent visual and verbal brand language including a color palette and messaging that reflects the center's personality, offerings, and customer experience.

 

The brand strategy was applied across various touchpoints, such as the website, social media, advertising, billboards, and in-store signage and displays, to enhance brand recognition and loyalty, drive traffic and sales, and ultimately, build a strong and enduring brand.

Home Design Center Case Study for marketing campaign, Foley, AL
red door marketing agency branding for home design center in orange beach

Web Design

One of the key goals of the website is to make it easy for clients to book appointments. To ensure the website is easily discoverable, we should optimize it for search engines.

 

This includes using relevant keywords throughout the website, creating a sitemap, and ensuring the website is mobile-friendly.

Home Design Center Case Study for marketing campaign
Home Design Center Case Study for marketing campaign
Home Design Center Case Study for marketing campaign

Marketing Campaign

A successful marketing campaign for a home design center involved a variety of strategies, such as creating compelling content to showcase the center's unique offerings and services and running targeted social media and email marketing campaigns.

 

It was essential to understand the target audience and tailor the campaign accordingly, highlighting the benefits and value of the center's services to potential customers.

HDC Half page Eastern Shore Saver
Home Design Center's billboard
Home Design Center's Google Ad Digital Marketing Campaign

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