Legendary Marina & Yacht Club
Legendary Marina provides world-class boat storage and a wide range of offerings that redefine the boating lifestyle.
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2022-Present
Services:
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Web Design, Social Media, Public Relations, Photography, Videography
The Challenge
In 2022, Legendary Marina & Yacht Club broke ground on a large development project in Gulf Shores, Alabama.
The organization sought a local agency to help them plan, promote, and execute their marketing campaign.
Our Solution
Our agency used web design, social media, pr, photography and video to highlight the project's recent advancements.
Through data analysis and surveys, we assessed the effectiveness of our campaign.
Using key performance indicators (KPIs) like click rates, we made necessary adjustments to optimize the outcomes.
Public Relations
Our team collaborated closely with Legendary Marina's Marketing Director to create a comprehensive press kit.
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The kit included details about the development and outlined the proposed amenities for Phase One.
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Leveraging our close ties with city leaders, we worked with local media outlets to promote the event.
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We also educated the public about the construction progress on social media.
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Our team organized the event day, ensuring the participation of both company and city leaders in the ceremony.
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After the event, a press release recapping the day was sent to all media outlets.
Web Design
The client aimed to enhance their online presence for more visitors and better user experience.
This involved strategically showcasing vital services in alignment with overarching goals.
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The main objective: design a modern, user-friendly website for boat enthusiasts and potential event attendees.
The focus was on creating an informative platform that serves the needs of both audiences.
Videography
Our agency captured footage of recent developments, including speeches, groundbreaking, and other key moments.
The footage was then professionally edited and published on their website, social media platforms, and email campaigns.
