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Legendary Marina & Yacht Club Groundbreaking Event Gulf Shores, AL2022

Legendary Marina & Yacht Club

Legendary Marina's mission is to help its clients discover a better boating experience through tremendous customer care and seamless process.



Public Relations, Photography, Videography

The Challenge

Legendary Marina & Yacht Club is located in Destin, FL. The organization sought a local marketing agency that could help them plan, promote and execute their groundbreaking ceremony to unveil the Water Way Village West Development Phase One of the master plans to the public.  

Our Solution

We executed a strategic plan to promote the groundbreaking ceremony which included incorporating data analysis and feedback mechanisms to measure the campaign's effectiveness and made necessary adjustments to optimize results.


Public Relations

Our team worked closely with their marketing director to develop a press kit that included details of the development along with a plot outlining the proposed businesses and amenities for Phase One.  

Red Door utilized its close connections with City Leaders, and local and regional media outlets to promote this event while educating the public about the progress both the city and developer have planned for the area.

On the day of the event, our team coordinated the events of the day while working with both the company and city representative to ensure all were included in the ceremony.  

Following the event, a press release was sent out to all media outlets recapping the day and including statements from the speakers and representatives of both the company and city officials.  

Public Relations Marketing for Legendary Marina & Yacht Club Groundbreaking Event 2022 Gulf Shores, AL
Legendary Marina & Yacht Club Groundbreaking Event with Mayor Robert Craft of Gulf Shores, AL 2022
Legendary Marina Groundbreaking Event 2022 Brook Jones with Red Door Markting Agency, Gulf Shores, AL


Videography involved capturing footage of the ceremony, including speeches, the groundbreaking, and other important moments. The footage is then polished into the video that showcases the event and promotes the marina's brand. This video could be used on the marina's website, social media platforms, or in email campaigns to generate buzz and attract potential customers. By leveraging videography, Red Door Marketing Agency can help effectively capture and share the excitement of their groundbreaking ceremony with their audience.

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