From small business owners to large corporate companies, it is VITAL that your organization has a clean and integrated website. Websites not only validate your business, but they are also working for you 24/7. These 7 points will prove just how important it is for you to have a professional website, no matter the size of your business.
1. Your website is working even when you are not.
Your website is an extension of your business and works for you 24/7. Things and tasks that may take up time during your already busy day, can be streamlined through your website to help take some of those pressures off. Your website always being accessible provides your customers the connivence of reviewing your products or services when your store or office may be closed.
2. A website gives your organization credibility.
Being 2017, the first thing a consumer is going to do is search for your business online. Having a website makes it easier for customers to find and contact you, and without one will make it easier for them to find your competition. Todays web users expect websites to work well, provide them with the information they need quickly and be efficient on any device they may be accusing it from. As one of our clients said, "You aren't real until you have a website."
3. A website is an investment on your company.
If you are a small business owner, you may be thinking that you cannot afford a professional website, but during this day and age you cannot afford NOT to have a website. Although the cost for designing web pages varies, once it is up and running it is relatively in-expensive to maintain. When you compare the cost of a website to a one time newspaper ad or billboard, and consider the potential market reach with a website, it is actually a very cost effective way to grow and promote your business.
4. Your website will reach a wider target market.
Your website will provide an alternate location for your business to sell it's products or services. Through Search Engine Optimization (SEO) you can set up everything you need to drive traffic to your website. SEO is what makes it possible for your business to come up first through Google searches, and will catch the attention of your customers first, before your competition has a chance to.
5. A website will keep your customers up to date.
A website serves as a brochure or a catalog that can constantly be updated at the click of a mouse. It is much easier, faster and cheaper to update your online materials rather than print materials. Your website is a great place to announce new products or services, special events, or promotions your business may be offering. Having current information on your website is essential for driving traffic to your site.
6. A website is an online portfolio.
No matter what type of business you may be in, a website is a great place for you to showcase your products or services. From photos of your products, to testimonials about your services, your website can display what makes your business stand-out in a crowd.
7. It enhances your customer service.
Frequently Asked Question (FAQ) pages are a great way for you to provide necessary information to your customers without them having to search for it. Newsletters highlighting recent products or events are also a great way to keep your viewers up to date. By integrating your social media accounts with your website, this will drive people to your website for you. Sharing your website information to your social media pages is also great way for your followers to stay up to date with everything going on with your business.