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Planet Nutrition is a franchise that recently moved to the Hattiesburg area by a new owner. They are a retail store that specializes in sports and nutritional supplements, vitamins, herbs, protein smoothies, and meal replacements.Putting nutritional supplements and smoothies in one store makes them a one-stop shop for people wanting to live a healthier lifestyle. Being a franchise, Planet Nutrition already had a logo and brand identity. At Red Door, we needed to incorporate that brand identity while tailoring the marketing of this Hattiesburg store to fit the needs of the local community. We accomplished this by doing the following:

Planet Nutrition Menu | Red Door Marketing
Planet Nutrition Menu | Red Door Marketing
Planet Nutrition Logo | Red Door Marketing
  • Updated location listings in online directories

  • Updated Bing, Google, and Yahoo to incorporate Contact information, business information, pictures, and Google Analytics

  • Created Facebook and Instagram social media accounts which matched branded identity

  • Created a 60 day social media campaign with updated posts and ads

  • Created a Grand Opening event to capitalize on new buzz created from social media

  • Created in-store print marketing tools such as business cards, rack cards, and menus

  • Created Grand Opening specific ads in print and online

  • Created radio scripts for on air advertising

  • Continuously track analytics and online data for improvement as needed

  • Create new print ads and material as needed


Planet Nutrition has done exceedingly well since the implementation of Red Door Marketing Strategy. They have even recently opened a second location in Petal, MS.


Facebook: https://www.facebook.com/planetnutritionpinebelt/?fref=ts

Planet Nutrition Supplements | Red Door Marketing
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