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Introduced a CycleBar as a new boutique fitness studio to the Hattiesburg area consisting on a strategic marketing and public relations campaign.  


Services Included:


  • Develop a strategic PR campaign with initiatives, timeline of activity

  • Cross-market with reciprocative businesses to gain maximum exposure.

  • Proactively pitched media stories related to business features and news to secure placements in advance and during Grand Opening

  • Develop and activate grassroots events on behalf of CycleBar to reach “active” adults

  • Develop a list of influencers in the market for direct invitation by Red Door to host classes during the Grand Opening.

  • Foster a relationship with the local chapter of American Heart Association for a long-term cause marketing and fundraising partnership.

Cyclebar | Red Door Marketing
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